Established Foundation
Part of a group anchored by a listed company with an established financial services presence.
About Choice Proptech
People, property and
informed decisions.
Bringing together property advisory, market understanding and technology to support your next property decision.
Who we are
About Choice Proptech
Choice Proptech Solutions Private Limited works with homebuyers, investors, developers and channel partners to make property decisions and sales processes easier to navigate.
We bring together property advisory, project marketing, channel distribution and loan assistance. Our technology helps organise enquiries, coordinate activities and track progress across these services.
Our focus is on clear information, defined responsibilities and dependable follow-through throughout each engagement.
Choice Proptech Solutions Private Limited is part of Choice Group, a diversified financial services group anchored by Choice International Limited, listed on the BSE and NSE.
The Group’s experience across financial services, lending and advisory provides an established foundation for Choice Proptech’s real estate offering.
Choice Proptech builds on this foundation through property advisory, project marketing and channel coordination, supported by technology.
Distribution Network
A nationwide network of branches and business associates across the Choice ecosystem.
Financial Expertise
Group capabilities across lending, wealth, insurance and advisory.
Technology
Digital platforms and technology capabilities supporting customers and partners.
Our purpose
What We Aim to Build
Our Mission
To support informed property decisions through clear information, coordinated service and useful technology.
Our Vision
To build a trusted real estate ecosystem where customers make informed choices, developers manage sales effectively and channel partners work with greater clarity.
Who we work with
Supporting Different
Property Requirements
Our work connects customers, developers and channel partners across the property journey.
Homebuyers
Support with property discovery, comparison, site visits and transaction coordination.
Explore PropertiesDevelopers
Project marketing, mandates, channel distribution and technology to support sales requirements.
For DevelopersChannel Partners
Project information, sales support and coordination across lead registration and applicable payout processes.
For Channel PartnersProperty financing
Loan Assistance for Your
Property Requirements
Alongside property advisory and transaction support, we assist with home financing, loans against existing property and financing linked to lease rentals.
- Home Loans
- Loan Against Property(LAP)
- Lease Rental Discounting(LRD)
Our approach
How We Build Trust
Bharose Ki Choice reflects how we communicate, coordinate and follow through.
Clarity
Explain relevant property information, the scope of our support and the next steps.
Coordination
Connect customers, developers and channel partners with clear responsibilities and timely updates.
Continuity
Maintain communication and follow-through across the agreed engagement.
Connect with us
Let’s Discuss Your
Property Requirements
Connect with our team for property enquiries, loan assistance, project requirements or channel partnerships.